Privacy policy

Overview

Skratch (the actual company that owns the brand) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Skratch is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

We may collect the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by law:

  • Contact details: name, billing/shipping address, and email address.

  • Financial information: payment details (credit card, debit card, account numbers, transaction details).

  • Account information: username, password, preferences, and settings.

  • Transaction information: products viewed, added to cart, purchased, or otherwise interacted with.

  • Communications: details you provide when contacting customer support.

  • Device information: device type, browser, IP address, identifiers.

  • Usage information: how and when you interact with or navigate the Services.

Sources of Personal Information

  • Directly from you (when you create an account, place an order, or contact us).

  • Automatically (via cookies, analytics, and device/browser data).

  • From service providers (payment processors, fulfillment/shipping partners, etc.).

  • From third-party partners (marketing and advertising networks).

How We Use Your Information

We may use personal information to:

  • Provide, tailor, and improve Services: process payments, fulfill orders, manage your account, recommend products.

  • Marketing & advertising: send promotional communications and serve ads based on your interactions.

  • Security & fraud prevention: authenticate accounts, detect or investigate fraud or malicious activity.

  • Customer support: respond to inquiries and maintain business relationships.

  • Legal reasons: comply with applicable law, respond to legal processes, and enforce policies.

How We Disclose Information

We may share personal information with:

  • Shopify (to host and operate our Services).

  • Vendors and service providers (payment processors, IT management, fulfillment/shipping, cloud storage, analytics).

  • Marketing partners (for targeted advertising, in compliance with applicable laws).

  • Affiliates within our corporate group.

  • Legal or regulatory authorities (to comply with legal obligations).

  • In connection with business transactions (mergers, acquisitions, restructuring).

Relationship with Shopify

The Services are hosted by Shopify. Information you provide will be shared with Shopify and processed as part of your use of our Services. Shopify may also use aggregated data across different merchants to improve its services and advertising features.

For details on how Shopify handles your personal information, please visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

Our Services may include links to third-party platforms. We are not responsible for the privacy or security of such websites. Please review their privacy policies before sharing information.

Children's Data

Our Services are not intended for children. We do not knowingly collect information from individuals under the age of majority in your jurisdiction.

Security & Retention

We use reasonable measures to protect your personal information, but no system is 100% secure. We retain personal information as long as necessary to provide Services, comply with legal obligations, or resolve disputes.

Your Rights & Choices

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information.

  • Request a copy of your information (data portability).

  • Opt out of targeted advertising or the sale/sharing of your personal information.

  • Manage email preferences (unsubscribe from promotional emails).

You may exercise these rights by contacting us at dogcontact@proshop.inc.

We may verify your identity before processing requests, and you may designate an authorized agent to act on your behalf, subject to proof of authorization.

Complaints

If you have concerns about how we handle your information, please contact us at dogcontact@proshop.inc. Depending on your location, you may also have the right to escalate a complaint to your local data protection authority.

International Transfers

We may transfer your personal information outside of your home country. Where required, we rely on recognized legal mechanisms such as the European Commission’s Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page, and the “Last Updated” date will be revised. Your continued use of the Services indicates acceptance of any changes.

Contact

For any questions about this Privacy Policy or to exercise your privacy rights, contact us at:

dogcontact@proshop.inc